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Shane Curry, co-founder and senior copywriter.

Killer Conversion Copywriting for SaaS

We help B2B SaaS convert more leads into signups and sales

Strategic website copy, email sequences and content across your SaaS customer lifecycle, from awareness to advocacy.

Keep users moving forward instead of dropping off when it matters most.

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Emma Francey, co-founder and senior copywriter.
Co-founders Shane and Emma.

Trusted by SaaS companies serious about growth

Breacher.ai company logo.
Convert_ company logo.
Frantable company logo.

“$300K sales pipeline, 90% inbound leads…”

Over a 2x Increase in Signups

We deliver high-performing messaging based on research and voice-of-customer data

Customer decision flow for website copy.

Website Copy

  • Homepages that convey your unique value.
  • Feature pages that go beyond tech jargon.
  • About pages that actually build trust.
  • Landing pages designed to convert.
An email sequence flow diagram.

Email Sequences

  • Welcome sequences that catch and keep attention.
  • Feature announcements that actually get read.
  • Hitting 66% open rates and 4x prior click rates.
  • Story emails worth reading and forwarding.
Customer journey for content marketing.

Content Marketing

  • Content that has helped 2x traffic and signups.
  • Engaging case studies that show results.
  • Targeted articles that feature your product.
  • Content your users actually want to read.
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Book your call with founders

More Than Filler Copy

We follow a proven process, not guesswork

1. Founder-Led Deep Dive

We (Emma and Shane) dig into your product, competitors and customers using AI-powered research and our strategic insight. We mine customer reviews, support logs, surveys and any data you may have. Our goal is to discover what’s working and what isn’t.

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2. Tough-Love Drafting

We use our research and data to map customer journeys and outline a strategic plan to convey your value for different stages of customer awareness. This lets us deliver bold ideas, direct (but kind) feedback and messaging that isn’t watered down or generic.

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3. Delivery and Iteration

We deliver work in Google Docs, a Canva mockup or a live wireframe (depending on the type of project) so you can review quickly and move faster. Before starting, we can discuss which is best for you. We back up any decision we make with a reason and deliver quickly on any feedback you have.

4. Testing and Analysis (If Selected)

We can help you test performance and analyse real results when the copy is live. This lets us tweak the copy based on data instead of hunches, helping you get better conversions month on month.

I say this honestly. This is the most impressive work I’ve seen in my career. I’m blown away.
A 300% increase in top-3 keyword rankings, traffic more than doubling, and over a 2x increase in sign-ups.
Asked all the right questions and made the working process more efficient with great communication.
Knowledgeable, easy to work with, proactive, deliver great quality content and get things done.
The work is always on point, helping us generate more leads and boost conversions for our clients.
Great communication ensures clarity and promptness in all our projects. Content aligns seamlessly with our goals.
View Case Studies

Certified by one of the best copywriting academies in the world

A Copyhackers certificate for the 10x Emails course.
10x Web Copy certification badge.
10x Landing Pages certification badge.

Ready to stop sounding like everyone else?

Discover if we’re a good fit for your project…

If we can help you solve your acquisition, activation and retention problems, it’d probably make sense to at least have a chat with us, yeah?

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