Breacher.ai Case Study
Strategic messaging overhaul. Website. Social. Content.
Breacher.ai is the clever, sharp security squad outsmarting the world’s wildest AI-generated deepfakes. Their big, bold goal?
“Protect businesses from the rising menace of deepfakes with boundary-pushing training, simulations that feel way too real and expert guidance you can trust.”
But while their tech game is LeBron level, their marketing…
Let’s just say it needed a serious jump start.
The Problem
Brillant tech but buried message
1. Lost in Translation
World-class solutions were tangled up in technical jargon and a maze of options. New visitors couldn’t quickly spot their value or where to take action.
2. Site Confusion
A well-intentioned website had grown messy. Service listings overlapped, navigation got tricky and prospects left with more questions than answers.
3. Diluted Voice
An approachable, expert tone risked disappearing behind cyber-speak. Too much technical talk and not enough human connection eroded clarity.
The Solution
Breacher.ai teamed up with us
Breacher.ai asked us to build a clear strategy and refresh all of their messaging. Our goal was to make every word clear and inviting across the website, social channels and all of their content.
1. Strategic Foundations
We started with video chats to get to know their brand and target audience. This helped us land on the right messaging, voice and value.
2. Social Refresh
We created new social posts to match the refined brand voice. Each post is helpful, friendly and builds trust with Breacher.ai’s audience.
3. Website Overhaul
We reworked the website so each service has its own space. The writing is now simple, direct and easy to follow, with clear calls-to-action helping visitors know what to do next.
4. Content Upgrade
We produced new blog posts and case studies that answer real questions. These resources show Breacher.ai’s expertise in a way that’s easy for their target audience to understand.
Teaming up with All Killer No Filler changed everything. I never want to run our marketing without you guys. Seriously, don’t go anywhere!
The Results
Unified brand, clear message and pipeline growth
Clear Message
Potential customers understand what Breacher.ai does, getting to the aha moment faster and with greater excitement.
Better Website UX
Users can quickly find the relevant information they need to take action, driving up demo requests and inbound leads.
More Social Engagement
Authority meets accessibility in every post, boosting Breacher’s reputation as leaders and relatable experts.
Measurable Growth
We started to see real growth within two months of our collaboration, with $300K sales pipeline, 90% inbound leads.
Conclusion
Growth driven by strategy, clarity and connection
Breacher.ai was fighting to get noticed and missing out on traction before they had a strategy. Together, we flipped the script.
Leading with strategy means Breacher now has a clear, confident voice that stands out and pulls people in.
Their website, social and content assets are driving demo requests and powering a sales pipeline of inbound leads.
With the right strategy, everything else falls into place. The results are pretty impressive (if we do say so ourselves).
Here’s to growth driven by clarity, connection and a brand that now moves the needle.
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