by Shane Curry | Jan 5, 2026 | Copywriting
SaaS founders instinctively try to make their website messaging appeal to everyone. The reasoning seems sound. Cast a wide net and get more sign-ups. More sign-ups mean more growth. So… language gets softened, messaging broadened, stripped of anything too...
by Shane Curry | Dec 17, 2025 | Copywriting
Most SaaS founders begin their messaging in the same place. They list features and describe what the product does. They lead with automation, integrations, dashboards, speed, AI and whatever their competitors also claim to have. The problem with that is simple....
