Conversion Copywriting and Content for SaaS
We have helped SaaS double website traffic and more than 2x signups
Strategic website copy, email sequences and content across your SaaS customer lifecycle. Keep users moving forward instead of dropping off.
Book your 30-min discovery call with founders
Trusted by growing SaaS companies
“$300K sales pipeline, 90% inbound leads…”
High-performing messaging based on research and voice-of-customer data
Focus on revenue growth
- Targeted content that clarifies your value, handles objections, converts
- Persuasive website copy, case studies, product pages, to drive expansion
- Email sequences that hit the “aha moment” faster for upsells
Focus on acquisition
- Unique value propositions and messaging to stand out in a crowded market
- High-performing landing pages and ads that convert more customers
- Branded content aligned with search intent and your audience
Reduce the churn
- Email nurture sequences to welcome users and guide them through challenges
- Community engagement through forums, webinars, social media for advocacy
- Help documentation to reduce overwhelm and drop-off
Making your growth assets work
Website Copy
- Homepages that convey your unique value.
- Feature pages that go beyond tech jargon.
- About pages that actually build trust.
- Landing pages designed to convert.
Email Sequences
- Welcome sequences that catch and keep attention.
- Feature announcements that actually get read.
- Hitting 66% open rates and 4x prior click rates.
- Story emails worth reading and forwarding.
Content Marketing
- Content that has helped 2x traffic and signups.
- Engaging case studies that show results.
- Targeted articles that feature your product.
- Content your users actually want to read.
Book your 30-min discovery call with founders
Certified by one of the best copywriting academies in the world
Following a proven process to remove guesswork
1. Start your copy conversation
2. Your founder video call
3. Founder-led deep dive
4. Tough-love drafting
5. Delivery and iteration
6. Testing and analysis (if selected)
Select a suitable time for a video call and share anything that’ll help us prepare for the chat. We read every word ourselves, so don’t be afraid to give us any info you think is important.
Hop on a call with Emma or Shane (or both if you prefer). We ask the right questions and get to know your SaaS, your users and your goals from the very start.
We (Emma and Shane) dig into your product, competitors and customers using AI-powered research and our strategic insight. We analyse customer reviews, support logs, surveys and any data you may have. Our goal is to discover what’s working and what isn’t.
We use our research and data to map customer journeys and outline a strategic plan to convey your value for different stages of customer awareness. This lets us deliver bold ideas to make you stand out, direct (but kind) feedback and messaging that isn’t watered down or generic.
We deliver work in Google Docs, a Canva mockup or a live wireframe (depending on the type of project) so you can review quickly and move faster. Before starting, we can discuss which is best for you. We back up any decision we make with a reason, based on research and voice-of-customer data, and deliver quickly on any feedback you have.
We can help you test performance and analyse real results when the copy is live. This lets us tweak the copy based on data instead of hunches, helping you get better conversions month on month.
1. Start your copy conversation
Select a suitable time for a video call and share anything that’ll help us prepare for the chat. We read every word ourselves, so don’t be afraid to give us any info you think is important.
2. Your founder video call
Hop on a call with Emma or Shane (or both if you prefer). We ask the right questions and get to know your SaaS, your users and your goals from the very start.
3. Founder-led deep dive
We (Emma and Shane) dig into your product, competitors and customers using AI-powered research and our strategic insight. We analyse customer reviews, support logs, surveys and any data you may have. Our goal is to discover what’s working and what isn’t.
4. Tough-love drafting
We use our research and data to map customer journeys and outline a strategic plan to convey your value for different stages of customer awareness. This lets us deliver bold ideas to make you stand out, direct (but kind) feedback and messaging that isn’t watered down or generic.
5. Delivery and iteration
We deliver work in Google Docs, a Canva mockup or a live wireframe (depending on the type of project) so you can review quickly and move faster. Before starting, we can discuss which is best for you. We back up any decision we make with a reason, based on research and voice-of-customer data, and deliver quickly on any feedback you have.
6. Testing and analysis (if selected)
We can help you test performance and analyse real results when the copy is live. This lets us tweak the copy based on data instead of hunches, helping you get better conversions month on month.
Book your 30-min discovery call with founders
Meeting your new SaaS copy team
I help SaaS companies translate technical concepts into clear, actionable messaging based on research-backed strategy.
Why I get technical products: 8+ years in enterprise IT (Port of Brisbane, Rio Tinto) – evaluating software, implementing systems, living the problems your product solves. I know what makes technical buyers activate because I was that buyer.
Email sequences are my area of specialty, especially onboarding sequences for product-led SaaS. Results from my last optimization: open rates jumped from 45% to 65%, click-through rates doubled from 18% to 37%.
I’m a former enterprise IT professional turned AWAI-certified B2B copywriter who is Copyhackers-trained.
Expect strategic clarity, problem solving and a relentless focus on the real customer outcomes that drive SaaS growth.
I come from the Joanna Wiebe school of conversion copywriting, so my copy is always focused on increasing conversion rates.
A copywriter for 8 years, I help SaaS companies get the results that matter to drive growth. I specialise in website, landing page and email copy but have extensive content management and SEO strategy experience as well.
Some of my web copy has increased conversion rates by +100%, and I've helped companies make millions of dollars.
Always putting the customer front and centre, I touch on real pain points and position your SaaS as the best solution for solving their problems.
We'll be a good fit if you value a strategist who cares about every stage of your customer life cycle and delivers results, rather than simply writing words.
Pricing based on the value you get
Our goal is to help you earn back your investment fast (and then some).
Project Work
Starting at $7k
Our process for website, landing page, email copy, etc. generally includes:
- Deep customer research
- Competitor analysis
- Positioning advice
- Customer journey mapping
- Messaging frameworks
- Copy wireframing
We follow conversion copywriting processes to speak to your customers in their own language, so your copy converts better.
Monthly Retainers
Starting at $5k
We provide ongoing support for your copywriting and content marketing needs:
- Ongoing campaign copy
- Recurring email flows
- Consistent newsletters
- Ongoing website updates
- Product launches
- Content marketing assets
Set ongoing deliverables and get monthly access to us, two senior copywriters, where nothing gets handed off to juniors.
VIP Days
Starting at $1k
We set aside a full day of our time dedicated ONLY to you and your desired outcome:
- Email sequence (4-6 emails)
- Onboarding audit and rewrite
- 1 homepage or landing page
- 2 product/feature pages
- Copy edits and optimisation
This option is great if you need copy live fast, know what you need and already have deep customer knowledge that we can tap into quickly.
Book your 30-min discovery call with founders
You've got questions... We've got answers
What makes you different from other copywriters?
Firstly, you get two senior copywriters for the price of one when you work with us, so nothing gets handed off to juniors and you always get expert advice. But that’s not the only difference.
Many copywriters focus on putting words on the page without thinking much about strategy. You might think of them solely as executors.
The actual writing itself is a small part of what we do. Before we even think about typing a word, we dive into customer research, competitor analysis, positioning, customer journey mapping and messaging frameworks. We’re strategists and copywriters.
What if we don’t want long-term contracts?
We don’t have lock-in contracts, so that won’t be a problem with us. Our project work typically runs for about 4-8 weeks (depending on complexity), retainers can be cancelled at any time and our VIP days last for, well, a day.
Will we lose control of our brand voice?
Nope, definitely not. For us, your unique brand voice is a valuable asset, and we never want you to lose control of that. We understand, embody and strategically deploy your voice, not impose our own.
If you already have brand voice guidelines and style guides, we adapt to those. If not, we can work with you to develop your voice, but you always have complete control and the final say.
What do you need from me?
We need to get to know your business and product, so it helps if you can:
- Help us identify your main competitors
- Give us customer data, sales logs, support tickets
- Talk with us about positioning (we lead with frameworks)
- Give us access to your sales team
- Provide feedback
How do your VIP Days work?
Our VIP days are a one-day intensive where we (Emma and Shane) focus 100% on your desired outcome: a homepage, landing page, email sequence. The day might look something like this:
- Kickoff call: 60 minutes
- Focus block: 6 focused working hours
- Wrap-up call: 30 minutes
We lead the process and strategy. You get a key asset ready to go live, fast.
Let's Talk Killer SaaS Copy
Discover if we’re a good fit for your project
If we can help you solve your acquisition, activation and retention problems, it’d probably make sense to at least have a chat with us, yeah?